Generation V
Posted by Felix Enescu on February 14th, 2008
It is not V as in “five”, but V as in “virtual”. After “baby boomers” and “Generation X” get ready for “Generation V”
Adam Sarner, Principal Research Analyst with Gartner predicts:
In 10 years, the key influence on all business-to-consumer (B2C) purchases will be the online experiences associated with them. By 2015, more money will be spent on marketing and selling to multiple, anonymous, online personas than marketing and selling offline.
The virtual environment levels the play field and creates the perfect meritocracy. Does not mater if one is beautiful or ugly, if is young or old, the only thing does matter is what he can achieve in this virtual environment. One can be a “40th-level half-elf” or a guru on creating tracks for Trackmania.
IT systems must begin to understand those multiple personas, must be able to analyze the online environment. Simply segmenting customers on age and location is no longer enough.
June 7th, 2008 at 4:27 am
I totally agree with that. There is this company, UMBRIA in California I think. They do text mining on social media. They deliver marketing studies insights into brands, consumers and trends.
Anyway, nice post.
Raluca