Vendors and analysts
Posted by Felix Enescu on 12th March 2007
Today Prashanth from CIO Weblog send me an Information Week article: “Credibility Of Analysts“.
Forrester, Gartner, IDC, and others insist their output is squeaky clean, yet they also rake in millions providing services to the very same companies they monitor, heavyweights like Cisco, IBM, Microsoft, and Oracle. Which leads to a question that continues to dog the research firms: How much influence do technology vendors have over their work?
The article analyses in depth the relations between technology vendors and analysts. Worth reading:
Technology vendors often will sign up for analyst firm services when they feel their market is poised for growth. Cyveillance in January signed on with Gartner to help understand how its software fits with the growing demand for IT security and regulatory compliance. “I also wanted to understand how a product we’re rolling out should be priced,” Bransford says. So IDC helps seed the market, Gartner helps price it, and both get paid for doing so. Is everyone comfortable with that?
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